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|United Continental Holdings Introduces 2012 MileagePlus Loyalty Program|
CHICAGO, Sept. 21, 2011 /PRNewswire via COMTEX/ --
United Continental Holdings (NYSE: UAL) today announced the details of its MileagePlus loyalty program for 2012, including new benefits and services for United's and Continental's most-frequent flyers, more options for members to redeem their miles and additional recognition for customers who purchase tickets in premium cabins or at premium economy fare classes.
"With MileagePlus, we are building the world's most-rewarding loyalty program and reaching another important milestone in the merger of United and Continental," said Jeff Foland, United executive vice president and president of Mileage Plus Holdings, LLC. "We will provide a wide range of benefits to our most-loyal and most-valuable members, while offering new redemption opportunities for all of our members."
MileagePlus Premier Levels and Benefits
In 2012, MileagePlus will offer four levels of Premier member status:
United will continue to offer Global Services recognition to select members by invitation.
Premier benefits include:
Additional Benefits for Premium Cabin and Premium Economy-Fare Customers
United is introducing greater rewards to customers who purchase tickets in premium cabins or at premium economy fare classes. Travelers will earn up to 250 percent of the actual miles flown as award miles when they book first-class tickets, up to 175 percent for business-class tickets and 125 percent for full-fare economy-class tickets.
New Lifetime Benefits Program
United is launching a new Million Miler program with benefits drawn from the existing MileagePlus and OnePass programs, including the very popular spousal benefit. Starting in 2012, United will determine each member's lifetime earnings based on the member's elite qualification miles earned in MileagePlus and OnePass since joining the programs, and will pool miles for members with accounts in both programs. After this one-time adjustment, United will determine future lifetime earnings based on actual flight miles.
Customers who earn one million miles after the one-time adjustment will earn lifetime Premier Gold status for themselves and a spouse or significant other. Customers who earn two million miles will attain Premier Platinum status, those who earn three million miles will attain Premier 1K status, and customers who earn four million miles will attain Global Services status.
New MileagePlus Auctions Site
United will launch MileagePlus Auctions in January, enabling customers to use miles to bid on sports tickets, cultural events and once-in-a-lifetime experiences. United will provide more details later this year.
MileagePlus Auto-Enrollment in the First Quarter of 2012
In June, United announced the OnePass program will end on Dec. 31, 2011. In the first quarter of 2012, United will automatically enroll OnePass members in MileagePlus and deposit into those MileagePlus accounts award miles equal to their OnePass award miles balance.
Complete details are available at united.com/mileageplus.
About United Continental Holdings, Inc.
United Continental Holdings, Inc. (NYSE: UAL) is the holding company for both United Airlines and Continental Airlines. Together with United Express, Continental Express and Continental Connection, these airlines operate an average of 5,765 flights a day to 377 airports on six continents from their hubs in Chicago, Cleveland, Denver, Guam, Houston, Los Angeles, New York/Newark Liberty, San Francisco, Tokyo and Washington, D.C. United and Continental are members of Star Alliance, which offers more than 21,200 daily flights to 1,185 airports in 185 countries. United and Continental's more than 80,000 employees reside in every U.S. state and in many countries around the world. For more information about United Continental Holdings, Inc., go to UnitedContinentalHoldings.com. For more information about the airlines, see united.com and continental.com or follow on Twitter and Facebook.
SOURCE United Continental Holdings, Inc.
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