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James (Jim) Compton
Vice Chairman and Chief Revenue Officer

Jim Compton is vice chairman and chief revenue officer for United. In this role, Jim is responsible for overseeing the company’s sales, alliances, network pricing and revenue management, and network planning. He is also responsible for the marketing functions, which includes brand, product, ecommerce, distribution, merchandizing, loyalty, and Mileage Plus Holdings, LLC, which operates the loyalty program, credit card business, media sales and external partnerships related to the loyalty program currency.

Prior to this appointment, Jim was executive vice president and chief revenue officer for United. Previously, Jim served as executive vice president and chief marketing officer for Continental Airlines. Since joining Continental in 1995, Jim held leadership roles including senior vice president of marketing and senior director of pricing. As senior vice president of marketing, Jim was instrumental in launching EliteAccess, Continental’s priority service for its most valuable customers.

Before joining Continental, Jim worked at United Parcel Service of America from 1993 to 1995, where he was responsible for system development and business planning, as well as rates for the company’s $15-billion domestic and air package delivery business. Prior to that, Jim served as manager of forecasting and revenue analysis for United Airlines from 1984 to 1993.

Jim received a bachelor of science and a master’s degree in economics from the University of Illinois – Chicago. He is married and has two children.

Jim serves on the board of directors of the Lincoln Park Zoo and the American Foundation for Suicide Prevention.

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