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Barney Harford

Barney Harford

Chief Operating Officer of Uber
Barney joined Uber as Chief Operating Officer in January 2018. As COO, he oversees global ride-hailing operations, marketing, customer support, and the company's food-delivery business, Uber Eats. Previously, Barney served as CEO and board director of Orbitz Worldwide from 2009 to 2015. During Barney’s tenure the company achieved strategic success in mobile, developing award-winning apps for iOS and Android; launched Orbitz Rewards, a simple and free loyalty program that offer traveler instant rewards; and built the Orbitz Partner Network into a leading provider of private label travel solutions to partners in the airline, hotel, travel agency and bank loyalty industries. Prior to Orbitz Worldwide, Barney served in a variety of roles at Expedia, Inc. from 1999 to 2006 including as President of Expedia Asia Pacific from 2004 to 2006. Prior to Expedia, Barney worked in the United Kingdom as a strategy consultant with The Kalchas Group.

In addition to his service as a board director of United Continental Holdings, Barney also serves on the board of directors of RealSelf an online resource for learning and sharing information about cosmetic surgery, dermatology, dentistry and other aesthetic treatments, a dynamic project management solution for technology teams.

Barney previously served as a board director of Lola, LiquidPlanner, eLong, Crystal Orange Hotel Group (formerly Mandarin Hotel Holdings) and GlobalEnglish.

Barney holds an MBA from INSEAD and a Master of Arts in Natural Sciences from Clare College, Cambridge University.